Glow With Sovo Begins Service

Business owner McKenzi Sovo is an esthetician with Glow With Sovo.

She began her business in 2025 and said she’s always been interested in the career since high school and being a Comanche princess.

“It's a lot about skin care, but it also has a beauty aspect to it, so I just decided, like ‘I think I'm going to go to school for it and try it out,’” Sovo said.

She offers several services.

“Waxing and then I do enjoy makeup, but it's kind of hard to get booked for that because a lot of people like to do it for special events, but I do like, I do enjoy doing makeup,” Sovo said. “I do like waxing, and I also like anything that has to do with the eyebrows, and so it's like the laminations, tints, waxing, and then I would probably say lashes next and then probably facials and like really like the skin care of everything.”

She does travel between Lawton and Norman due to the fact a lot of her clientele are in Lawton.

“Being one of the few estheticians in the area of Lawton, Oklahoma, it's kind of hard because, mainly, getting my name out there,” Sovo said. “Not a lot of people are on social media, so that's kind of why I carry the business cards whenever I go places. Even if it's not a powwow, it could be just like in public, and somebody may compliment me, or somebody may notice me, and I'm just like, ‘Oh, here take a business card,’ you know.”

She said being indigenous means she understands cost can sometimes be a factor for those looking to be beautified.

“Not to say that Native Americans don't have a lot, but I know there are some families that might be struggling financially, and they want to get services done, but they can't, and sometimes I can be a little lenient with certain people, but I try not to be,” Sovo said. “But my prices, I feel like, are pretty affordable for people who might not have a lot, and they just want to come get a little service done.”

She said getting started was challenging, but she has utilized social media to build her business.

“It's still slow-moving right now because I'm still coming up and coming, but it was definitely getting my degree, and I'm still taking my tests as of right now,” Sovo said. “I passed the first half of my tests, but I still have my written tests to take for my license. But I do have my work permit. I'm able to work, but before that, getting all of my supplies it took a minute, but finally I got majority of everything that I needed. As of right now, I don't really need anything else. It's just kind of back stock products, but other than that, like it was definitely a struggle getting the things that I needed here and there, and also gaining the clientele, but once I put myself out there, it definitely started to get a move on.”

She markets herself at powwows, on social media and through signage, from Intertribal Visions, around town.

Sovo can be found on Facebook and Instagram by searching Glow With Sovo, and by calling 580-574-2596.